Why is India Cements falling/rising?

As of 10-Jul, India Cements Ltd is experiencing a decline in its stock price, currently at 346.90, reflecting a decrease of 1.35 points or 0.39%. The stock has been losing value for the last two days, with a total return of -0.72% during this period. Despite trading above its moving averages across various timeframes, the stock has seen a significant drop in delivery volume, down 60.39% compared to the 5-day average, indicating falling investor participation. While the stock has generated a positive return of 17.39% over the past year, it is important to note that the company is facing operating losses and has a weak long-term fundamental strength, as evidenced by a negative EBIT to interest ratio and declining profitability.
In the broader market context, India Cements has outperformed the benchmark Sensex in the long term, with a 100.12% return over the past three years compared to the benchmark's 52.69%. However, in the short term, the stock's performance is less favorable, with a 1.08% increase over the past week against a slight decline of 0.06% for the Sensex. The recent increase in promoter confidence, with a 26% rise in their stake, suggests a belief in the company's future potential, yet the overall market sentiment is tempered by the company's weak financial indicators and negative EBITDA, which contribute to the stock's current downward movement.