Why is India Cements falling/rising?

As of 15-Jul, India Cements Ltd is currently priced at 348.80, reflecting an increase of 1.5 (0.43%). The stock has shown positive momentum, gaining for the last two days with a total return of 0.75% during this period. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong short-term performance. However, there is a notable decline in investor participation, with delivery volume falling by 37.79% compared to the 5-day average. Despite this, the stock has outperformed the sector by 0.38%. Over the past year, India Cements has generated a return of 13.52%, significantly outperforming the BSE500 in each of the last three annual periods. However, the company faces challenges, including operating losses and a weak ability to service its debt, which may contribute to concerns about its long-term fundamental strength.
In the broader market context, India Cements' short-term performance has been relatively stable, with a slight decline of 0.17% over the past week, contrasting with a more significant drop of 1.36% in the Sensex during the same period. While the stock has shown resilience with consistent returns over the last three years, the overall market sentiment appears to be cautious, as indicated by the benchmark's performance. The company's rising promoter confidence, with a 26% increase in stake, suggests optimism about its future, but the negative EBITDA and low profitability metrics present a risky outlook that could affect investor sentiment moving forward.