Why is India Cements falling/rising?

As of 17-Jul, India Cements Ltd is experiencing a price increase, currently at 350.60, reflecting a rise of 6.95 or 2.02%. The stock has shown strong performance today, outperforming its sector by 1.92% and reaching an intraday high of Rs 354.75. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Additionally, the stock has generated a return of 8.53% over the past year, outperforming the BSE500 in each of the last three annual periods. However, the company faces challenges, including operating losses and a weak ability to service its debt, which may temper investor enthusiasm despite the rising promoter confidence, as they have increased their stake by 26% over the previous quarter.
In the broader market context, India Cements has shown a 1.07% increase over the past week, contrasting with a decline of 1.12% in the Sensex, indicating that the stock is performing better than the overall market in the short term. While the stock has underperformed year-to-date with a decline of 6.87% compared to the Sensex's gain of 5.27%, its strong performance over the last month (+7.15%) suggests a potential recovery phase. The rising investor participation, evidenced by a 14.88% increase in delivery volume, further supports the notion that investors are becoming more confident in the stock's future prospects, despite the underlying risks associated with its financial fundamentals.