Why is India Cements falling/rising?

As of 18-Jul, India Cements Ltd is currently priced at 346.50, reflecting a decrease of 4.1 points or 1.17%. The stock has shown a mixed performance recently, with a slight increase of 0.09% over the past week and a more substantial rise of 7.61% over the last month. However, it has underperformed the sector today by 0.91%. Despite being above the 20, 50, 100, and 200-day moving averages, it is below the 5-day moving average. Positive factors include a significant increase in promoter confidence, with a 26% rise in their stake, indicating strong belief in the company's future. However, the company is facing challenges such as operating losses, a weak ability to service debt, and a negative EBITDA, which contribute to its current price decline.
In the broader market context, the stock's performance over the past week has outperformed the benchmark Sensex, which has declined by 0.90%. Year-to-date, India Cements has underperformed with a return of -7.96%, contrasting with the Sensex's gain of 4.63%. While the stock has shown resilience over the long term, outperforming the BSE500 in various time frames, the recent operating losses and low profitability metrics raise concerns about its sustainability, leading to a cautious outlook among investors.