Why is India Cements falling/rising?

As of 30-Jul, India Cements Ltd is experiencing a price increase, currently at Rs 371.70, reflecting a rise of 7.2 points or 1.98%. The stock has shown strong performance recently, gaining 4.7% over the last three days and outperforming its sector by 1.44%. Additionally, it is trading above all key moving averages, indicating positive momentum. However, despite these short-term gains, the company faces significant challenges, including a weak long-term fundamental strength characterized by a -216.07% CAGR growth in operating profits over the past five years and a negative EBITDA, which raises concerns about its profitability and ability to service debt.
In the broader market context, India Cements has outperformed the Sensex in the short term, with a 1.50% increase over the past week compared to a 1.50% decline in the benchmark index. While the stock has shown resilience in the near term, its year-to-date performance remains negative at -1.26%, contrasting with the Sensex's positive return of 4.28%. This divergence highlights the stock's volatility and the mixed signals it presents to investors, as it balances short-term gains against long-term fundamental weaknesses.