Why is India Cements falling/rising?

As of 04-Sep, India Cements Ltd is currently priced at Rs 400.50, reflecting a decrease of Rs 3.1 or 0.77%. The stock has recently hit a new 52-week high of Rs 412.6 but has underperformed its sector by 0.48%. Despite a strong performance over the past week and month, with returns of 4.53% and 10.73% respectively, the stock has experienced a trend reversal after three consecutive days of gains. Additionally, the company has shown a significant increase in investor participation, with a delivery volume rise of 116.56% against the 5-day average. However, the company faces challenges, including weak long-term fundamental strength, negative EBITDA, and a significant decline in operating profits over the last five years, which may contribute to the stock's current downward movement.
In the broader market context, India Cements has outperformed the benchmark Sensex in the short term, with a 1-week return of 4.53% compared to the Sensex's 0.80%. While the stock has shown strong performance in the long term, generating a 9.35% return over the past year, it is important to note that its profits have fallen by 48.1% during the same period. This disparity between stock performance and profit generation may create concerns among investors, influencing the stock's price movement despite its recent highs.