Why is India Cements falling/rising?

As of 17-Nov, India Cements Ltd is experiencing a rise in its stock price, currently at Rs 412.55, reflecting an increase of Rs 20.05 or 5.11%. The stock has shown strong performance today, outperforming its sector by 5.24% and trading above all key moving averages. It is also close to its 52-week high, being just 4.21% away from Rs 429.9. Over the past week, the stock has gained 9.00%, and it has delivered a 16.31% return over the last year, indicating a solid long-term performance compared to the BSE500 index. However, there are concerns regarding the company's long-term fundamental strength, as it has shown a significant decline in operating profits over the past five years and a negative EBIT to interest ratio, which raises questions about its ability to service debt.
In the broader market context, India Cements' short-term performance of +9.00% over the past week significantly outpaces the Sensex's gain of +1.69% during the same period. This indicates that the stock is not only performing well in isolation but is also gaining traction compared to the overall market. Despite the positive short-term movements, the declining promoter confidence, with a 5.89% reduction in their stake, suggests potential underlying issues that could affect future performance. The stock's recent rise is thus a mix of strong short-term gains and positive quarterly results, tempered by concerns over long-term profitability and investor sentiment.