Why is INDIA SHELTE FIN falling/rising?

As of 13-Aug, India Shelter Finance Corporation Ltd's stock price is rising, currently at 933.90, reflecting an increase of 11.85 or 1.29%. The stock has shown positive momentum, gaining 1.77% over the last two days and outperforming its sector by 1.11% today. It opened with a gain of 2.81% and reached an intraday high of Rs 949. Despite a slight decline of 2.77% over the past month, the stock has performed well year-to-date, with a return of 32.92%. The company's strong long-term fundamentals, including a 43.00% CAGR growth in operating profits and consistent positive results over the last six quarters, contribute to its upward price movement. However, the high percentage of pledged promoter shares (96.96%) poses a risk, particularly in a declining market.
In the broader market context, the stock has outperformed the benchmark, with a 1-week return of +2.83% compared to the Sensex's -0.01%. This indicates that while the overall market has been relatively flat, India Shelter Finance Corporation Ltd has managed to generate positive returns, highlighting its market-beating performance despite the broader negative trends. The stock's ability to deliver substantial returns over the past year, alongside healthy growth in net sales and profits, reinforces its attractiveness to investors, even as it faces risks associated with pledged shares.