Why is Indian CardCloth falling/rising?

As of 11-Jul, Indian Card Clothing Company Ltd is experiencing a decline in its stock price, currently at 312.15, which reflects a decrease of 3.4 points or 1.08%. The stock has underperformed its sector by 1.82% today and has been on a consecutive downward trend for the last two days, resulting in a total loss of 2.45% during this period. Additionally, the stock's performance over the past week shows a decline of 3.64%, while it has dropped 8.27% over the last month. Despite a strong one-year return of 13.14%, the company is facing challenges such as operating losses and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -3.48 and negative ROCE. Furthermore, the significant drop in delivery volume by 79.27% against the five-day average suggests falling investor participation, which may be contributing to the stock's recent decline.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with the Sensex showing a decline of only 1.12% over the same week. While the stock has outperformed the market over the past year, the recent trends indicate a struggle against broader market conditions. The company's reported losses and negative EBITDA position it as a risky investment compared to its historical valuations, which may deter potential investors. Overall, the combination of declining investor interest, operational challenges, and underperformance relative to the benchmark is likely driving the stock's current downward trajectory.