Why is Indian Terrain falling/rising?

As of 09-Jul, Indian Terrain Fashions Ltd is experiencing a decline in its stock price, currently at 39.04, which represents a decrease of 0.42 or 1.06%. The stock has underperformed its sector by 0.69% today, despite showing higher performance than its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below its 200-day moving average. Over the past week, the stock has gained 1.93%, but it has significantly underperformed over the year with a decline of 45.05%. The company has reported negative results for the last four consecutive quarters, with a substantial drop in operating profits and a negative EBITDA, indicating weak long-term fundamental strength and low profitability per unit of shareholders' funds.
In the broader market context, while the Sensex has shown a modest increase of 0.15% over the past week, Indian Terrain's performance has been notably weaker, reflecting its struggles in comparison to the benchmark. The stock's year-to-date performance is particularly concerning, with a decline of 18.24% against the Sensex's gain of 6.91%. This stark contrast highlights the company's ongoing challenges, including a poor EBIT to interest ratio and a significant drop in net sales, which contribute to its negative outlook and investor sentiment.