Why is Indo Count Inds. falling/rising?

As of 30-Jun, Indo Count Industries Ltd is experiencing a decline in its stock price, currently at 293.90, reflecting a decrease of 1.6 points or 0.54%. The stock has underperformed its sector by 1.38% today and has shown a trend reversal after seven consecutive days of gains. In terms of returns, the stock has increased by 6.95% over the past week but has a year-to-date decline of 9.87% and a significant drop of 24.64% over the past year. Despite a high management efficiency indicated by a return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio of 1.45, the company has faced negative results in recent quarters, with profits falling by 27.2% and a net sales decline of 6.47%.
In the broader market context, while the Sensex has gained 2.09% over the past week and 7.00% year-to-date, Indo Count Industries Ltd has lagged behind, reflecting its underperformance compared to the market. The stock's long-term growth prospects appear poor, with a decline in net sales and negative results reported for the last three consecutive quarters. This underperformance is further highlighted by the stock's negative return of 24.64% over the past year, contrasting sharply with the market's positive return of 3.95%. The combination of these factors contributes to the stock's current downward movement.