Why is Indo Count Inds. falling/rising?

As of 01-Jul, Indo Count Industries Ltd is experiencing a decline in its stock price, currently at 292.25, which reflects a decrease of 1.65 or 0.56%. The stock has been losing value for the last two days, with a total drop of 1.1% in this period. Despite a positive performance over the past week with a return of 4.81%, the stock has significantly underperformed over the longer term, showing a year-to-date decline of 10.38% and a staggering 34.60% drop over the past year. The company has reported negative results for the last three consecutive quarters, with a notable fall in net sales and profits, which has contributed to a lack of investor confidence. Additionally, the falling delivery volume indicates a decrease in investor participation, further pressuring the stock price.
In the broader market context, while the Sensex has shown a positive return of 2.00% over the past week and 7.11% year-to-date, Indo Count Industries Ltd's performance has been lackluster in comparison. The stock's recent decline is compounded by its poor long-term growth prospects, as indicated by a low annual growth rate in net sales and operating profit over the last five years. Although the company has a high management efficiency and a strong ability to service debt, these positive factors are overshadowed by its recent financial struggles and underperformance relative to the market, leading to a negative sentiment among investors.