Why is Indo Count Inds. falling/rising?

As of 04-Jul, Indo Count Industries Ltd is currently priced at 289.75, reflecting an increase of 1.6 (0.56%). The stock has shown a trend reversal, gaining after four consecutive days of decline, and it reached an intraday high of Rs 296.95, marking a 3.05% increase. However, despite today's positive movement, the stock has underperformed its sector by 0.26%. Over the past week, it has declined by 1.95%, while it has performed better over the last month with a return of 7.14%. The stock's long-term performance remains concerning, with a year-to-date decline of 11.15% and a significant drop of 29.44% over the past year. Key factors affecting the stock include high management efficiency with a return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio of 1.45 times, but it has also faced negative results in recent quarters, with a 6.47% fall in net sales and a substantial 87.8% drop in profit after tax.
Broader market context indicates that Indo Count Industries Ltd has underperformed compared to the benchmark Sensex, which has gained 6.77% year-to-date and 4.23% over the past year. While the stock has shown some recovery in the short term, its overall performance remains weak relative to the broader market, which has generated positive returns. The company's struggles with declining sales and profits, alongside a history of negative quarterly results, contribute to a cautious outlook among investors, despite some positive indicators such as management efficiency and fair valuation compared to peers.