Why is Indo Count Inds. falling/rising?

As of 07-Jul, Indo Count Industries Ltd is currently priced at 285.90, reflecting a decline of 3.85 points or 1.33%. The stock has underperformed its sector by 0.67% today, and while it is trading above its 20-day moving average, it remains below the 5-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 2.72%, and its year-to-date performance shows a significant decline of 12.33%. The company has faced challenges, including a 6.47% drop in net sales and negative results for the last three consecutive quarters, contributing to a year-over-year return of -30.21%. Despite having a high return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio, the stock's performance has been hindered by declining profits and poor long-term growth prospects.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has only declined by 0.20% over the past week and has generated a positive return of 6.79% year-to-date. This underperformance highlights the challenges faced by Indo Count Industries Ltd, particularly in light of its negative quarterly results and falling investor participation, as evidenced by a 26.24% decrease in delivery volume compared to the 5-day average. Overall, the stock's struggles are compounded by its inability to keep pace with market growth, leading to a lack of investor confidence and a downward trend in its price.