Why is Indo Count Inds. falling/rising?

As of 08-Jul, Indo Count Industries Ltd is experiencing a price increase, currently at Rs 292.25, reflecting a rise of Rs 6.35 or 2.22%. Today, the stock opened with a gain of 3.18% and reached an intraday high of Rs 306.75, which is a 7.29% increase. However, despite this positive movement, the stock has shown a year-to-date decline of 10.38% and a significant drop of 28.68% over the past year. The company has a high management efficiency with a return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio of 1.45 times, indicating a strong ability to service its debt. Nonetheless, the stock has underperformed in the long term, with negative results reported for the last three consecutive quarters and a significant fall in net sales and profits.
In the broader market context, Indo Count Industries Ltd has outperformed its sector by 0.39% today, but its one-week performance is flat at 0.00%, while the benchmark Sensex has gained 0.02%. Over the past month, the stock has risen by 8.89%, compared to the Sensex's 1.85% increase, indicating a stronger short-term performance relative to the market. However, the stock's long-term performance remains concerning, as it has underperformed the market over the past year, with a return of -28.68% compared to the BSE500's 1.98% gain. This combination of short-term gains amidst long-term struggles reflects a complex situation for investors considering Indo Count Industries Ltd.