Why is Indo Count Inds. falling/rising?

As of 09-Jul, Indo Count Industries Ltd is experiencing a price increase, currently at Rs 294.50, which reflects a rise of Rs 2.25 or 0.77%. The stock has shown positive momentum, having outperformed its sector by 0.78% today and achieving a consecutive gain over the last two days with a total return of 3.01%. The stock reached an intraday high of Rs 298.25, indicating strong trading activity, supported by a significant increase in delivery volume, which rose by 334.04% compared to the 5-day average. Despite a challenging year with a return of -28.69%, the company has a high management efficiency indicated by a ROCE of 18.12% and a low Debt to EBITDA ratio of 1.45 times, which may contribute positively to investor sentiment.
In the broader market context, Indo Count Industries Ltd has outperformed the Sensex in the short term, with a 1-week return of +1.46% compared to the benchmark's +0.15%. However, the stock has underperformed over the longer term, particularly in the past year, where it has generated negative returns of -28.69% against the Sensex's +3.96%. This underperformance is compounded by the company's recent negative financial results, including a significant drop in net sales and profits over the past three quarters. While the stock is trading at a discount compared to its peers, the overall market sentiment remains cautious due to the company's declining profitability and growth prospects.