Why is Indo Count Inds. falling/rising?

As of 10-Jul, Indo Count Industries Ltd is experiencing a decline in its stock price, currently at 291.10, which reflects a decrease of 3.4 or 1.15%. The stock has underperformed its sector by 0.85% today and has seen a trend reversal after two consecutive days of gains. Despite a positive performance over the past week and month, with returns of 1.02% and 4.71% respectively, the stock has significantly underperformed over the year, showing a decline of 27.87%. The company has faced challenges, including a drop in delivery volume by 32.52% against the five-day average, indicating falling investor participation. Furthermore, while the company has a high return on capital employed (ROCE) and a low debt-to-EBITDA ratio, it has reported negative results for the last three consecutive quarters, with a substantial fall in net sales and profits.
In the broader market context, Indo Count Industries Ltd has underperformed compared to the benchmark, with the BSE500 generating a return of 1.46% over the past year, while the stock has declined by 27.87%. This stark contrast highlights the company's struggles in maintaining growth, as evidenced by its poor long-term growth metrics, including a net sales decline of 6.47% and a significant drop in profit after tax. Despite trading at a discount compared to its peers, the negative financial results and declining investor interest have contributed to the stock's current downward trajectory.