Why is Indo Count Inds. falling/rising?

As of 21-Jul, Indo Count Industries Ltd is experiencing a slight increase in its stock price, currently at 299.05, reflecting a change of 0.8 or 0.27% upward. The stock has shown a positive trend today, outperforming its sector by 0.69% and reversing a two-day decline. Over the past week, the stock has gained 4.89%, while its one-month return stands at 9.66%. However, despite these short-term gains, the stock has underperformed over the longer term, with a year-to-date decline of 8.30% and a one-year drop of 20.10%. The company has a high management efficiency indicated by a return on capital employed (ROCE) of 18.12%, and a low debt to EBITDA ratio of 1.45 times, suggesting a strong ability to service debt. Nonetheless, the stock has faced challenges, including a significant fall in net sales and negative results over the last three quarters, contributing to its overall underperformance.
In the broader market context, while Indo Count Industries Ltd has shown positive short-term returns, the benchmark Sensex has remained relatively flat, with a slight decline of 0.06% over the past week and a 0.25% drop over the past month. The stock's performance contrasts sharply with the benchmark's one-year return of 1.98%, highlighting its struggle to keep pace with the market. The liquidity of the stock remains adequate, but a notable decrease in investor participation, with delivery volume falling by 59.69% against the five-day average, raises concerns about sustained interest from investors. Overall, despite some positive indicators in the short term, the stock's long-term growth prospects appear limited, contributing to its mixed performance in the market.