Why is Indo Count Inds. falling/rising?

As of 22-Jul, Indo Count Industries Ltd is experiencing a decline in its stock price, currently at 296.00, which reflects a decrease of 3.05 (-1.02%). The stock has underperformed its sector by 0.59% today, and while it is trading higher than its 20-day and 100-day moving averages, it is below the 5-day, 50-day, and 200-day moving averages. The stock has shown a mixed performance in the past week, with a return of +1.04%, but it has significantly underperformed over the last year with a return of -22.31%. The company has also seen a drastic fall in investor participation, with delivery volume dropping by 83.86% compared to the 5-day average. Despite having a high management efficiency indicated by a ROCE of 18.12% and a low Debt to EBITDA ratio of 1.45, the company has faced negative results for three consecutive quarters, contributing to its recent price decline.
Broader market context indicates that while Indo Count Industries has shown a positive return of +8.54% over the past month, it has significantly lagged behind the benchmark Sensex, which has returned +5.18% year-to-date. The stock's long-term growth prospects appear poor, with net sales declining by 6.47% and operating profit falling sharply, which has led to a negative sentiment among investors. The company’s performance contrasts sharply with the broader market, as it has underperformed the BSE500 index, which has generated returns of 0.99% over the last year. This combination of poor financial results, declining sales, and underperformance relative to the market contributes to the current downward pressure on the stock price.