Why is Indo Count Inds. falling/rising?

As of 24-Jul, Indo Count Industries Ltd is experiencing a price increase, currently at 305.85, reflecting a rise of 9.05 or 3.05%. The stock has shown positive momentum, gaining for the last two days with a total return of 3.33% during this period. Despite a recent outperformance of 3.03% against its sector today, the stock has underperformed over the past week with a decline of 0.60%. The stock's performance over the last month is more favorable, with a return of 9.68%, although it has seen a significant decline of 22.84% over the past year. The company exhibits high management efficiency with a return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio of 1.45, indicating a strong ability to service its debt. However, it has faced challenges with declining profits, as evidenced by a 27.2% drop in profits over the past year, contributing to its negative performance.
In the broader market context, the stock's recent gains come amid a slight decline in the benchmark Sensex, which fell by 0.09% over the past week. While Indo Count Industries Ltd has outperformed the sector today, its year-to-date performance remains negative at -6.21%, contrasting sharply with the Sensex's positive return of 5.18% during the same period. The stock's long-term growth prospects appear poor, with net sales declining by 6.47% and negative results reported for the last three consecutive quarters. This underperformance in the long term, combined with the recent positive price movement, suggests that while there may be short-term gains, the overall outlook remains cautious due to the company's ongoing financial challenges.