Why is Indo Count Inds. falling/rising?

As of 01-Sep, Indo Count Industries Ltd is experiencing a decline in its stock price, currently at 224.15, reflecting a decrease of 6.85 or 2.97%. The stock has been underperforming, with a consecutive fall over the last five days resulting in a total drop of 10.45%. Additionally, it has underperformed its sector by 4.01% today. The stock is trading below its moving averages across various time frames, indicating a bearish trend. Over the past year, Indo Count has generated a return of -45.34%, with profits declining by 39.8%. Despite having a high return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio, the company has reported negative results for the last four consecutive quarters, contributing to investor concerns.
In the broader market context, Indo Count's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -9.85% compared to the Sensex's -1.56%. This underperformance is indicative of broader challenges faced by the company, including poor long-term growth and below-par performance in both the near and long term. While the stock has shown strong historical growth over three and five years, the recent negative trends and declining profitability have overshadowed these achievements, leading to a lack of investor confidence and contributing to the stock's current downward trajectory.