Why is Indo Count Inds. falling/rising?

As of 23-Sep, Indo Count Industries Ltd is experiencing a decline in its stock price, currently at Rs 287.25, which reflects a decrease of Rs 2.4 or 0.83%. The stock has been losing for the last two days, with a total drop of 3.38% during this period. Despite reaching an intraday high of Rs 296.25 earlier in the day, the stock's performance has been underwhelming, with a 1-week return of -2.59% compared to the Sensex's -0.34%. The company's delivery volume has also decreased significantly, falling by 28.81% against the 5-day average, indicating a drop in investor participation. Furthermore, while the stock has shown strong management efficiency and a favorable debt servicing ability, it has faced negative results for the last four consecutive quarters, contributing to its recent price decline.
In the broader market context, Indo Count Industries Ltd has underperformed significantly over the past year, with a return of -24.80% compared to the BSE500's -4.69%. This stark contrast highlights the stock's struggles relative to the market, despite a positive 1-month return of 14.76%. The company's long-term growth prospects appear poor, with operating profit growth lagging and a substantial drop in profits over the past year. These factors, combined with the stock trading at a discount compared to its peers, suggest that while there may be some attractive valuation metrics, the overall sentiment remains negative, contributing to the stock's current downward trajectory.