Why is Indo Count Inds. falling/rising?

As of 29-Sep, Indo Count Industries Ltd is experiencing a price increase, currently at Rs 273.90, reflecting a change of 4.05 (1.5%) upward. Today, the stock has shown a trend reversal, gaining after three consecutive days of decline. Despite touching an intraday low of Rs 262.5, it has outperformed its sector by 1.87%. Over the past week, the stock has declined by 5.44%, but it has seen a significant increase of 18.57% over the last month. However, the stock's performance over the year remains concerning, with a decline of 29.11%. The company has a high management efficiency with a return on capital employed (ROCE) of 18.12% and a low debt to EBITDA ratio of 1.45 times, indicating a strong ability to service its debt. Despite these positive factors, the stock has faced negative sentiment due to poor long-term growth, with operating profit growth at only 16.06% over the last five years and negative results for the last four consecutive quarters.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has seen a decline of 2.18% over the past week. While Indo Count Industries Ltd has outperformed the sector today, its year-to-date performance shows a significant underperformance compared to the Sensex, which has gained 2.85% during the same period. The stock's liquidity remains adequate for trading, but falling investor participation, as indicated by a 7.84% drop in delivery volume against the five-day average, suggests a cautious sentiment among investors. Overall, while the stock is currently rising, its long-term outlook remains challenged by substantial declines in profitability and negative market sentiment.