Why is Indong Tea Co falling/rising?

As of 26-Sep, Indong Tea Company Ltd is experiencing a decline in its stock price, currently at 13.69, which represents a decrease of 0.66 or 4.6%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 9.34% during this period. Additionally, the stock has underperformed its sector by 3.28% today. Over the past week, it has seen a significant drop of 11.96%, and year-to-date, it has plummeted by 54.67%, contrasting sharply with the Sensex, which has gained 2.93% during the same timeframe. The stock is trading below all major moving averages, indicating a bearish trend, and there has been a decrease in investor participation, with delivery volume falling by 2.78% against the 5-day average.
Broader Market Context: In comparison to the benchmark Sensex, which has only declined by 2.66% over the past week, Indong Tea Company's performance has been notably worse, highlighting its struggles in the current market environment. The broader market has shown resilience, while Indong Tea has faced significant challenges, reflected in its substantial year-over-year decline of 55.84%. This stark contrast suggests that the company's issues are more pronounced than those affecting the overall market, contributing to its ongoing price decline.