Why is Infomedia Press falling/rising?

As of 30-Jun, Infomedia Press Ltd is experiencing a decline in its stock price, currently at 7.81, which reflects a decrease of 1.04 or 11.75%. The stock has been on a consecutive fall for the last four days, resulting in a total drop of 18.13% during this period. Trading activity has been erratic, with the stock not trading on five out of the last twenty days, and the weighted average price indicates that more volume has been traded closer to the low price. Additionally, there has been a significant decrease in investor participation, with delivery volume plummeting by 89.24% compared to the five-day average. The company also faces challenges with a negative book value, high debt levels, and poor long-term growth, which contribute to its weak fundamental strength.
In the broader market context, the stock's performance has not been benchmarked against the Sensex for the past week or month, as that data is unavailable. However, it is noteworthy that the Sensex has shown positive returns of 2.18% over the past week and 3.10% over the past month, indicating a contrasting trend in the broader market. The lack of positive momentum in Infomedia Press's stock, combined with its weak fundamentals and declining investor interest, suggests that it is not keeping pace with the overall market performance.