Why is Infomedia Press falling/rising?

As of 07-Jul, Infomedia Press Ltd is experiencing a decline in its stock price, currently at 7.43, which reflects a decrease of 1.42 or 16.05%. The stock has been on a consecutive downward trend for the last five days, resulting in a total return loss of 22.12% during this period. Additionally, the stock has shown erratic trading patterns, with no trades occurring on five out of the last twenty days. The weighted average price indicates that more volume was traded closer to the low price, and there has been a significant drop in investor participation, with delivery volume falling by 87.14% against the five-day average. The company is also facing challenges with a negative book value and high debt levels, which contribute to its weak long-term fundamental strength and risk profile.
In the broader market context, the Sensex has shown a slight decline of 0.22% over the past week, while Infomedia Press's performance has been significantly worse, indicating a stark contrast in short-term returns. The stock's performance over the past year has been flat, with no returns generated, and its profits have also declined. This underperformance relative to the benchmark suggests that investor sentiment towards Infomedia Press is particularly negative, compounded by its poor financial health and lack of growth, further driving the stock price down.