Why is Infomedia Press falling/rising?

As of 14-Jul, Infomedia Press Ltd is experiencing a decline in its stock price, currently at 8.41, which reflects a decrease of 0.44 or 4.97%. The stock has underperformed significantly today, with a performance that is 100.88% lower than its sector. Additionally, the stock has not traded on five out of the last twenty days, indicating erratic trading behavior. It is also trading below all its moving averages, and there has been a notable drop in investor participation, with delivery volume falling by 46.71% compared to the five-day average. The company has a negative book value and is characterized by weak long-term fundamental strength, with poor growth in net sales and operating profit over the last five years. This combination of factors contributes to the stock's recent downward movement.
In the broader market context, Infomedia Press has underperformed the benchmark Sensex in the short term, with a weekly decline of 4.97% compared to the Sensex's drop of 1.42%. While the stock has shown positive returns year-to-date and over longer periods, the recent flat results and high debt levels raise concerns about its sustainability. The company's weak fundamentals and negative book value make it a risky investment, further contributing to the stock's decline in the current market environment.