Why is Infomedia Press falling/rising?

As of 04-Aug, Infomedia Press Ltd is experiencing a significant decline in its stock price, currently at 6.61, which reflects a decrease of 1.8 or 21.4%. The stock has been on a downward trend, losing value for the last eight consecutive days and showing a total return of -27.04% during this period. Additionally, the stock's trading activity has been erratic, with no trades on five out of the last twenty days. The delivery volume has also decreased sharply, falling by 71.66% compared to the five-day average, indicating a lack of investor interest. The company is facing challenges, including a negative book value and high debt levels, which contribute to its weak long-term fundamental strength and poor growth prospects.
In the broader market context, the Sensex has shown a slight increase of 0.17% over the past week, contrasting with Infomedia's significant decline. While the benchmark has performed positively, Infomedia's stock has not followed suit, highlighting its underperformance relative to the market. The company's flat results reported in June and the stagnant net sales and operating profits over the last five years further exacerbate its position, making it a risky investment compared to its historical valuations. Overall, the combination of negative financial indicators and declining investor participation has led to the stock's current downward trajectory.