Why is Infomedia Press falling/rising?

As of 10-Nov, Infomedia Press Ltd is experiencing a decline in its stock price, currently at 7.42, reflecting a decrease of 0.38 or 4.87%. The stock has underperformed its sector by 5.44% today and has been on a consecutive downward trend for the last three days, resulting in a total drop of 7.13% over that period. Additionally, the stock's delivery volume has significantly decreased, falling by 61.69% compared to its 5-day average, indicating reduced investor participation. While the stock has shown positive returns year-to-date and over the past year, it has underperformed against the benchmark Sensex in the short term, with a 1-month return of -5.48% compared to the Sensex's 1.25% gain.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has struggled while the Sensex has shown positive movement. Over the past week, Infomedia Press has declined by 7.13%, while the Sensex has only fallen by 0.53%. This disparity highlights the stock's current weakness relative to the overall market. Despite a strong performance over the longer term, with significant gains over three and five years, the recent erratic trading patterns and declining investor interest suggest challenges ahead for Infomedia Press Ltd in maintaining its previous momentum.