Why is Intl. Data Mgt. falling/rising?

As of 03-Jul, International Data Management Ltd's stock price is currently at Rs 24.83, reflecting a decline of Rs 1.3 or 4.98%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 14.14% during this period. Today's trading saw the stock open with a loss of 4.98%, and it has traded within a wide range of Rs 2.6, indicating volatility. Additionally, the stock is trading below its moving averages across various time frames, which suggests a bearish trend. Despite generating a modest return of 2.48% over the past year, the company has a negative book value and high debt levels, contributing to a perception of weak long-term fundamental strength and making it a risky investment.
In the broader market context, the stock's performance over the past week shows a significant decline of 10.33%, while the benchmark Sensex has only decreased by 0.62%. This stark contrast highlights the stock's underperformance relative to the market. Over the past month, the stock has also lagged behind the Sensex, which has gained 3.10%. The company's consistent returns over the last three years are overshadowed by its current financial challenges, including negative EBITDA and stagnant sales growth, which further exacerbate investor concerns and contribute to the stock's downward trajectory.