Why is Intl. Data Mgt. falling/rising?

As of 28-Aug, International Data Management Ltd's stock price is rising, currently at Rs. 40.67, reflecting an increase of 1.93 or 4.98%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last six days, accumulating a remarkable 51.08% return during this period. It has outperformed its sector by 5.47% today and is trading above all key moving averages, indicating strong momentum. However, despite these positive short-term movements, the company faces challenges such as a negative book value and high debt levels, which contribute to concerns about its long-term fundamental strength.
In the broader market context, the stock's performance stands in stark contrast to the benchmark Sensex, which has declined by 2.34% over the past week and 1.00% over the past month. While International Data Management Ltd has shown impressive returns of 33.34% over the past week and 56.42% over the past month, the overall market sentiment appears weak. This divergence suggests that investor interest in the stock is driven by its recent performance and potential, despite underlying risks related to its financial health.