Why is Intl. Travel Hse falling/rising?

As of 01-Sep, International Travel House Ltd is experiencing a decline in its stock price, currently at Rs 472.50, reflecting a decrease of -4.6 (-0.96%). The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of -5.66% during this period. Today's trading saw the stock reach an intraday high of Rs 495 but also dip to a low of Rs 461.1. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume decreasing by -44.2% compared to the 5-day average. Over the past year, the stock has underperformed the market, with a return of -25.46% compared to the BSE500's -4.75%.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has significantly lagged behind both in the short term and over the past year. Despite a fair valuation indicated by a low Price to Book Value and a reasonable ROE of 16.5%, the company faces challenges such as poor long-term growth, with net sales growing at an annual rate of only 7.38% over the last five years. The flat results reported in June further contribute to investor concerns, leading to a lack of confidence in the stock's potential for recovery in the near term.