Why is ION Exchange falling/rising?

As of 02-Jul, Ion Exchange (India) Ltd is currently priced at 546.95, reflecting an increase of 3.95 or 0.73%. The stock has shown a positive performance today, outperforming its sector by 0.6%. However, despite this uptick, the stock has experienced a decline of 16.50% year-to-date and a drop of 13.51% over the past year. The stock is trading above its 5-day, 20-day, 50-day, and 100-day moving averages but remains below its 200-day moving average. Additionally, there has been a decrease in investor participation, with delivery volume falling by 10.97% against the 5-day average. While the company boasts a high return on equity (ROE) of 22.67% and a low debt-to-equity ratio, it has also faced challenges, including poor long-term growth and negative quarterly results, which may contribute to investor caution.
In the broader market context, Ion Exchange's short-term return of 2.31% over the past week has outperformed the Sensex, which increased by 0.79%. However, the stock's longer-term performance has been disappointing, with a significant underperformance compared to the broader market, as evidenced by its negative returns of 13.51% over the past year against the Sensex's positive return of 5.00%. This disparity highlights the stock's struggle to attract investor confidence despite its recent price increase, suggesting that broader market conditions and company-specific challenges are influencing its overall performance.