Why is ION Exchange falling/rising?

As of 22-Jul, Ion Exchange (India) Ltd is experiencing a decline in its stock price, currently at 540.05, which reflects a decrease of 7.45 or 1.36%. The stock has been underperforming, having lost 5.05% over the last four days and is currently lower than its 5-day, 20-day, 50-day, and 200-day moving averages, although it remains above the 100-day moving average. Additionally, the stock has underperformed its sector by 0.73% today, and its delivery volume has significantly decreased by 45.69% compared to the 5-day average, indicating falling investor participation. Over the past year, the stock has generated a return of -14.95%, which is considerably worse than the market's performance, as the BSE500 has returned 0.99% during the same period.
In the broader market context, Ion Exchange's short-term performance has been notably weaker than the benchmark, with a 1-week return of -3.37% compared to the Sensex's -0.47%. Despite a strong long-term performance over the last three and five years, the company faces challenges such as poor long-term growth rates in net sales and operating profit, alongside negative quarterly results that have contributed to investor concerns. While the company boasts high management efficiency and a low debt-to-equity ratio, its stock is trading at a premium compared to peers, which may deter potential investors amid its recent underperformance.