Why is ION Exchange falling/rising?

As of 24-Jul, Ion Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 477.00, which reflects a decrease of Rs 9.85 or 2.02%. The stock has been underperforming significantly, having fallen consecutively for the last six days, resulting in a total decline of 16.13% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a notable increase in investor participation, with delivery volume rising by 881.14% against the 5-day average, the stock's performance over the past year has been poor, with a return of -30.25%. Factors contributing to this decline include a low return on capital employed (ROCE) of 19.53% and a decrease in profit before tax and profit after tax in recent quarters.
In the broader market context, the stock's performance has been notably worse than the benchmark, with a one-year return of -30.25% compared to the BSE500's return of 0.99%. This stark contrast highlights the stock's struggle to keep pace with market growth, as it has underperformed in both the short and long term. While the company maintains a fair valuation and has shown some efficiency with a high return on equity (ROE) of 22.67%, the overall sentiment remains negative due to poor long-term growth prospects and disappointing recent financial results.