Why is ION Exchange falling/rising?

As of 29-Jul, Ion Exchange (India) Ltd is experiencing a decline in its stock price, currently at 460.00, reflecting a decrease of -0.5 or -0.11%. The stock has been underperforming significantly, having fallen consecutively for the last nine days, resulting in a total decline of -19.12% during this period. Additionally, it is trading below all key moving averages, indicating a bearish trend. The stock's performance over the past week shows a steep decline of -14.82%, while its one-year return stands at -37.33%. Despite a high management efficiency with a return on equity (ROE) of 22.67% and a low debt-to-equity ratio, the company's long-term growth prospects appear poor, with net sales growth at only 13.09% over the last five years.
Broader Market Context: In comparison to the benchmark, the Sensex has only declined by -1.03% over the past week, highlighting the significant underperformance of Ion Exchange relative to the broader market. The stock's year-to-date performance is particularly concerning, with a drop of -29.77% against the Sensex's gain of +4.09%. The negative sentiment surrounding the stock is compounded by a substantial decrease in investor participation, with delivery volume falling by -65.78% against the five-day average. This lack of interest, combined with disappointing financial results, has contributed to the stock's downward trajectory, making it less attractive to investors.