Why is ION Exchange falling/rising?

As of 01-Aug, Ion Exchange (India) Ltd is experiencing a decline in its stock price, currently at 460.00, reflecting a decrease of 7.0 points or 1.5%. The stock has been underperforming, having fallen consecutively for the last two days with a total return of -3.97%. It is trading below all its moving averages, indicating a bearish trend. Additionally, the stock has shown a significant decline over the past month, with a return of -15.29%, and a staggering -35.16% over the past year. Despite a high management efficiency indicated by a return on equity (ROE) of 22.67% and a low debt-to-equity ratio, the stock's long-term growth prospects appear poor, with net sales and operating profit growth rates of only 14.09% and 15.86% respectively over the last five years.
In the broader market context, Ion Exchange's performance has been notably worse than the benchmark, as the Sensex has only declined by 1.06% over the past week, while Ion Exchange has dropped by 1.35%. The engineering sector, in which the company operates, has also faced a downturn, falling by 2.13%. The stock's liquidity is adequate, but there has been a notable decrease in investor participation, with delivery volume dropping by 18.51% compared to the five-day average. This combination of poor recent performance, negative market sentiment, and declining investor interest contributes to the stock's current downward trajectory.