Why is ION Exchange falling/rising?

As of 06-Aug, Ion Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 450.95, which reflects a decrease of Rs 9.6 or 2.08%. The stock has underperformed its sector by 0.69% today and has been on a downward trend for the last two days, with a total decline of 2.94% during this period. Additionally, the stock has shown significant negative returns over various time frames, including a 16.90% drop over the past month and a 31.15% decline year-to-date. The stock is trading below its moving averages across multiple time frames, indicating a bearish trend. Furthermore, there has been a notable decrease in investor participation, with delivery volume falling by 69.21% compared to the five-day average, suggesting reduced interest among investors.
In the broader market context, Ion Exchange's recent performance contrasts sharply with the benchmark Sensex, which has only declined by 1.15% over the past week. This indicates that the stock's short-term performance is significantly worse than the overall market. Over the past year, while the Sensex has gained 2.48%, Ion Exchange has seen a substantial decline of 32.55%, highlighting its underperformance relative to the market. The liquidity of the stock remains adequate for trading, but the overall negative sentiment and falling investor participation are contributing to its current price decline.