Why is ITC falling/rising?

As of 25-Aug, ITC Ltd. is currently priced at 399.40, reflecting an increase of 1.1 (0.28%). The stock has gained after three consecutive days of decline, although it remains 1.98% away from its 52-week low. Despite this slight uptick, ITC has shown a negative performance over the past week and month, with returns of -1.67% and -2.43%, respectively. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 32.49% against the 5-day average. While ITC has strong long-term fundamentals, including a healthy return on equity and low debt-to-equity ratio, it has also faced challenges such as flat quarterly results and a high valuation compared to its peers.
In the broader market context, ITC's recent performance contrasts with the Sensex, which has gained 0.45% over the past week. The stock's year-to-date return of -12.70% significantly underperforms the Sensex's 4.48% gain, highlighting its struggles in both the short and long term. Although high institutional holdings suggest confidence from knowledgeable investors, the stock's overall underperformance in recent periods raises concerns about its future trajectory. The combination of declining investor interest and mixed financial indicators suggests that while there may be some positive factors at play, the stock faces considerable headwinds that could hinder its recovery.