Why is ITC falling/rising?

As of 27-Oct, ITC Ltd. is experiencing a price increase, with its current price at 420.35, reflecting a rise of 3.25 (0.78%). The stock has been gaining for the last three days, showing a total return of 1.82% during this period. ITC is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. However, there has been a decline in investor participation, as the delivery volume on 24 October fell by 1.07% compared to the 5-day average. Despite this, the stock's strong long-term fundamentals, characterized by an average Return on Equity (ROE) of 26.89% and a healthy growth rate in net sales, support its recent upward movement. Additionally, high institutional holdings at 84.83% suggest confidence from sophisticated investors.
In the broader market context, ITC's short-term performance of +1.79% over the past week outpaces the Sensex, which has gained only +0.49% in the same timeframe. However, over the longer term, ITC's year-to-date performance shows a decline of -8.12%, contrasting with the Sensex's gain of +8.50%. This disparity highlights the stock's struggles relative to the benchmark over the year, despite its recent positive momentum. Overall, while ITC is currently rising, its longer-term performance remains a concern compared to the broader market.