Why is ITC Hotels falling/rising?

As of 11-Jul, ITC Hotels Ltd's stock price is rising, currently at 232.15, reflecting an increase of 2.85 or 1.24%. The stock has been performing well, having outperformed its sector by 2.13% today and achieving a new 52-week high of Rs. 235.6. Over the past four days, the stock has gained 6.32%, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 106.69% compared to the 5-day average, indicating strong demand for the stock.
In the broader market context, ITC Hotels has shown a robust short-term performance, with a 1-week return of +5.28%, contrasting sharply with the Sensex, which has declined by 1.12% during the same period. This indicates that the stock is not only gaining traction on its own but is also outperforming the overall market. While the positive factors contributing to this rise are evident, there is no information available regarding any negative factors that might be influencing the stock's performance.