Why is ITC Hotels falling/rising?

As of 14-Jul, ITC Hotels Ltd is currently priced at 231.45, reflecting a decrease of 0.7 or 0.3%. Despite this decline, the stock has shown strong performance in the past week and month, with returns of 6.00% and 8.41%, respectively. Today, the stock reached a new 52-week high of Rs.236.95 before experiencing a reversal after four consecutive days of gains. It is noteworthy that ITC Hotels is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 70.35% compared to the 5-day average, suggesting strong interest in the stock. Unfortunately, the positive and negative factors dashboard is unavailable, which limits further insights into specific influences on the stock's movement.
In the broader market context, ITC Hotels has outperformed the Sensex by 0.35% today, indicating that while the stock is experiencing a slight decline, it is still performing better than the overall market. The Sensex has seen a decline of 1.42% over the past week, contrasting with ITC Hotels' positive returns during the same period. This suggests that the stock's recent performance may be driven by company-specific factors rather than broader market trends, as it continues to show resilience despite the current price drop.