Why is ITC Hotels falling/rising?

As of 17-Jul, ITC Hotels Ltd is experiencing a price increase, currently at Rs. 242.05, which reflects a rise of Rs. 3.55 or 1.49%. The stock has shown strong performance recently, with a consecutive gain over the last two days, resulting in a total return of 5.84%. Today, it reached a new 52-week high of Rs. 246 and outperformed its sector by 1%. The stock is trading above all key moving averages, indicating a positive trend. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 136.91% compared to the five-day average, suggesting strong demand for the stock.
In the broader market context, ITC Hotels has outperformed the Sensex in the short term, with a one-week return of +5.56% compared to the Sensex's decline of -1.12%. Over the past month, the stock has gained +13.19%, while the Sensex has only increased by +0.83%. This strong relative performance highlights investor confidence in ITC Hotels amidst a generally weaker market environment. The liquidity of the stock, supported by a trading value of Rs. 3.91 crore, further enhances its attractiveness to investors.