Why is ITC Hotels falling/rising?

As of 18-Jul, ITC Hotels Ltd is experiencing a price increase, with its current price at Rs. 254.65, reflecting a rise of Rs. 12.6 or 5.21%. The stock has recently hit a new 52-week and all-time high of Rs. 256.75, and it has outperformed its sector by 4.32%. Over the last three days, the stock has gained 11.35%, indicating strong momentum. Additionally, ITC Hotels is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, which suggests a bullish trend. The delivery volume has also seen a significant increase of 116.48% compared to the 5-day average, indicating rising investor participation. There are no positive or negative factors explicitly mentioned, but the overall performance metrics suggest a favorable sentiment towards the stock.
In the broader market context, ITC Hotels has outperformed the benchmark Sensex over the past week, with a return of +9.69% compared to the Sensex's -0.90%. This trend continues over the past month, where ITC Hotels has gained +19.75% while the Sensex has only increased by +0.38%. The strong performance of ITC Hotels relative to the benchmark indicates that investor confidence in the company is robust, contributing to its rising stock price amidst a generally flat market environment.