Why is ITC Hotels falling/rising?

As of 23-Jul, ITC Hotels Ltd is currently priced at 243.40, reflecting a decline of 3.45 points or 1.4%. The stock has been underperforming, having fallen for three consecutive days, resulting in a total decrease of 4.42% during this period. Additionally, the stock's performance today has underperformed its sector by 1.49%. Despite this, ITC Hotels has shown positive returns over the past week and month, with increases of 2.05% and 14.95%, respectively. However, there has been a notable decline in investor participation, with delivery volume dropping by 48.61% compared to the five-day average, which may be contributing to the stock's downward movement.
In the broader market context, ITC Hotels' short-term performance contrasts with the Sensex, which has only increased by 0.11% over the past week. While ITC Hotels has outperformed the benchmark in the last month, the recent decline in its stock price suggests a shift in investor sentiment, possibly influenced by the falling delivery volumes and the stock's consecutive losses. The liquidity of the stock remains adequate for trading, but the overall market dynamics and reduced investor engagement may be exerting downward pressure on its price.