Why is ITC Hotels falling/rising?

As of 24-Jul, ITC Hotels Ltd is experiencing a price increase, currently at Rs 247.05, reflecting a rise of Rs 3.65 or 1.5%. The stock has shown a positive trend today, outperforming its sector by 1.44% and marking a trend reversal after three consecutive days of decline. Additionally, it reached an intraday high of Rs 249.5, indicating strong intraday performance. Over the past week, the stock has gained 2.07%, while in the last month, it has surged by 13.80%. However, there has been a notable decline in investor participation, with delivery volume dropping by 63.98% against the 5-day average, which could indicate a potential concern for sustained momentum.
In the broader market context, ITC Hotels' recent performance contrasts favorably with the Sensex, which has seen a slight decline of 0.09% over the past week. This suggests that the stock is gaining traction despite a generally flat market. The stock's ability to trade above its moving averages across various time frames further supports its upward movement. While the positive factors indicate a rebound, the decrease in delivery volume may pose a risk to its ongoing rise, as liquidity remains adequate for trading.