Why is ITC Hotels falling/rising?

Jul 28 2025 11:15 PM IST
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As of 28-Jul, ITC Hotels Ltd is priced at 235.30, down 2.24% and has seen a total decline of 4.76% over the last two days. Despite recent short-term challenges, the stock has a positive return of 4.14% over the past month, outperforming the Sensex.
As of 28-Jul, ITC Hotels Ltd is currently priced at 235.30, reflecting a decrease of 5.4 points or 2.24%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 4.76% during this period. Today's trading saw the stock touch an intraday low of Rs 234.4, and the volume traded was skewed towards this lower price, indicating a lack of investor confidence. Additionally, delivery volume has decreased significantly, down by 58.24% compared to the 5-day average, suggesting reduced investor participation. There is no information available regarding positive or negative factors affecting the stock.

In the broader market context, ITC Hotels' performance over the past week shows a decline of 6.44%, which is significantly worse than the Sensex's drop of 1.59%. However, over the past month, ITC Hotels has shown a positive return of 4.14%, contrasting with the Sensex's decline of 3.77%. This indicates that while the stock is currently facing short-term challenges, it has managed to perform better than the benchmark in the longer term. Overall, the stock's recent downward trend appears to be influenced by falling investor participation and a lack of positive market sentiment.
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