Why is ITC Hotels falling/rising?

As of 30-Jul, ITC Hotels Ltd is currently priced at 235.20, reflecting an increase of 1.4, or 0.6%. The stock has shown a trend reversal, gaining after three consecutive days of decline. It outperformed its sector by 0.86% today and reached an intraday high of Rs 239.7, marking a 2.52% increase. However, the stock has experienced a decline of 3.37% over the past week, while it has risen by 5.73% over the past month. Notably, the delivery volume has decreased by 37.79% compared to the five-day average, indicating falling investor participation. There is no information available regarding positive or negative factors that could further explain the stock's recent movements.
In the broader market context, ITC Hotels' performance over the past week contrasts with the benchmark Sensex, which has declined by 1.50%. While the stock has shown resilience with a monthly gain, the overall market sentiment appears to be less favorable, as indicated by the benchmark's performance. The stock's liquidity remains adequate for trading, suggesting that despite the recent drop in delivery volume, there is still sufficient market activity to support transactions.