Why is ITC Hotels falling/rising?

As of 07-Aug, ITC Hotels Ltd is experiencing a price increase, with its current price at 234.50, reflecting a rise of 2.5 or 1.08%. The stock has shown strong performance recently, outperforming its sector by 1.71% today and achieving a consecutive gain over the last four days, resulting in a total return of 4.58% during this period. Additionally, the stock's performance over the past week and month has been positive, with returns of +1.71% and +7.40%, respectively, while the benchmark Sensex has declined by -0.69% and -3.38% in the same time frames. However, there has been a notable decrease in investor participation, with delivery volume falling by 25.31% against the 5-day average, which could indicate a potential concern regarding sustained interest in the stock.
Broader Market Context: In the context of the broader market, ITC Hotels' short-term performance stands out positively against the Sensex, which has seen declines. The stock's ability to rise while the benchmark falls suggests a strong relative strength, indicating investor confidence in ITC Hotels despite the broader market challenges. The liquidity of the stock remains adequate for trading, which may support its upward movement. However, the lack of available data on positive and negative factors limits a comprehensive understanding of all influences on the stock's recent performance.