Why is ITC Hotels falling/rising?

As of 18-Aug, ITC Hotels Ltd is experiencing a price increase, currently at Rs 232.95, which reflects a rise of Rs 4.35 or 1.9%. The stock has outperformed its sector today by 1.85%, reaching an intraday high of Rs 235.15, which is a 2.87% increase. However, it is important to note that the stock has seen a decline of 8.52% over the past month, despite a positive short-term performance. The stock is currently trading above its 5-day, 50-day, 100-day, and 200-day moving averages, although it is below the 20-day moving average. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 24% compared to the 5-day average.
In the broader market context, ITC Hotels' short-term performance of +1.93% over the past week has outpaced the Sensex, which has increased by only 0.83% during the same period. This indicates that while the stock is currently rising, it has faced challenges in the longer term, as evidenced by its 1-month decline compared to the benchmark's slight decrease. The liquidity of the stock remains adequate for trading, based on its average traded value, which may contribute to its current upward movement despite the overall decline in investor participation.